2012 Sections2012 Sections

There are seven sections in 2012: Each section* has NZ$9,700 worth of prize money.

Award Winner NZ$6,000, Runner Up NZ$2,500, Commended NZ$1,200
* With the exception of Bizarre Bra. Winner $4000, Runner Up $15,00, Commended $750

Children's example Children's Section
Theme: Conceal and Reveal

Create a garment that transforms with an element of surprise. 

Example:
PUDDOCKY, Annemiek Weterings, Wellington
The frog transforms to reveal a princess

Open Section Example

American Express Open Section

This section has no thematic boundaries and gives the designer complete freedom in concept, construction and materials. This section encourages a high degree of originality and innovation.

Example:
LUCID EPIPHANY, Sean Purucker, USA 

 Illumination Illusion Section

CentrePort Illumination Illusion Section

This section has no thematic boundaries giving the designer complete freedom of concept. Create a work of art in another dimension that glows under ultra violet light. UV garments must be worn on the body and not just handheld.

Example:
EVOLUTION OF THE APRON, Val Griffith Jones, Picton

 Avant Garde Section

Tourism New Zealand Avant Garde Section

Where art and fashion collide! Create a wearable work of art that is revolutionary, extravagant and extrovert but still stylish and made with skill. Be driven by dreams and fantasies, not commercial reality or the usual restrictions of fashion.

Example:
MU LAN GUAN WAI, Feixia Zha, China

Visual Symphony

Gen-i Creative Excellence Section
Theme: Visual Symphony

Design a work of art that makes sound & will be choreographed to a music score composed especially for this section. Each garment will have its moment within the music score on the stage which will be microphoned to amplify the garments sound, e.g. the garment becomes an instrument/sound within the music composition creating an interesting soundscape.

Example:
PSYCHEDELIC THUNDER, Sam Laidlaw, Nelson
The garment headpiece creates a unique sound as the model moves on stage


Bizarre Bra

Bizarre Bra® Section

Though normally hidden, the bra has shown itself in past Brancott Estate WOW® Awards to have enormous potential for highly creative and witty reinvention. Garments must be a bra only and and not include accessories. Entry must be a bra that fits the breast, not a bustier.

Example:
PRICKLY HEAT, Wendy Moyer, Mexico

 South Pacific Section

Air New Zealand
South Pacific Section

Gather inspiration from New Zealand’s rich Maori culture or other
cultures of our South Pacific neighbours. Celebrate what it is like to live in New Zealand and the South Pacific – the sea, beach, flora, fauna, birds, insects and the wide and wonderful personalities of our unique cultures.

Example:
MANA UHA, Olivia Hall, Nelson

 

 

Please remember: Designers are responsible for ensuring their entry complies with copyright guidelines
and that it does not infringe a third party’s intellectual property rights. WOW Ltd reserves the right to
disqualify any entry which does not, in WOW’s opinion, conform to the guidelines, or which infringes a
third party’s intellectual property. Please click here for specific copyright details.